[Giznext Exclusive]: UBON Plans To Launch 10 Smartwatches In India; Product Export Strategies In Process

(Last Updated On: November 25, 2021)

UBON, which is known for affordable digital accessories is planning to bring 20 new products in the Indian market in December. Besides, the company also plans to expand its ventures into new countries to increase its overall revenue. Meanwhile, Giznext has managed to do exclusive interaction with UBON managing director Mandeep Arora regarding the company’s upcoming launches and expansion plans.

He said that we have already launched 150 products this year and now we will be launching 20 more products by the end of December. “We usually launch 20 to 25 products every month and now we are adding new categories to our platform, such as keyboards, trimmers, and screen guards.”

UBON Upcoming Products

Mandeep exclusively informed Giznext that the company will be launching screen guards for the premium smartphones in January next year. In addition, he said that they will be launching 10 new smartwatches in 2022.For the unaware, India has become the fast-growing market for smartwatches in Q2 2021.

According to the Counterpoint report, smartwatches from Chinese players like Oppo, Xiaomi, and Realme are doing good and are the key drivers of the growth. The data also includes Indian brands like Noise and boAt.

UBON Smartwatches In India

It is worth noting that UBON launched its first smartwatch in India back in 2019 at the price of Rs. 2,199. The SW-11 smartwatch comes with a big LED screen, long battery time GPS tracker, LTE connectivity, and built-in GPS. It also has a 150 mAh battery and is available in the green colour variant with two straps in the box.

The other smartwatch introduced by the company is known as FITGURU 4.0, which comes with a calling feature, full touch control, health tracking, the customizable watch face, swappable watch strap, real-time notification, remote music control, 24 hours backup, and water-resistant features.

UBON Product Export Plans

Apart from launch plans next year, the company is planning to export its product to Nepal, Bangladesh, the Middle East, and some parts of Africa. Mandeep also informed that they have exported some sample products to Nepal. On expanding their existing manufacturing lines, he said that the company has recently opened manufacturing units in Noida and Kundli for neckbands and temper glass. Also, UBON is planning to hire 5,000 employees in the next two years for these two units.

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