Casio India Launches ‘Recycle Responsibly’  E-Waste Drive

Initiative Overview

· Casio India launches ‘Recycle Responsibly’ for e-waste collection and awareness · Aims to collect 3,000 kg of e-waste across Delhi NCR · Initiative aligns with Casio's CSR goals for FY 2024-25 · Campaign launched on March 25, 2025

Execution And Partnerships

· Seven collection vans deployed with necessary tools · Allied Waste Solutions (AWS) manages operations and recycling · SHEOWS NGO supports awareness and community engagement · Ensures safe, compliant recycling with authorized recyclers

Campaign Reach And Awareness

· Covers 1,000+ km across Delhi NCR · Expected to reach 500,000+ individuals · Focuses on promoting responsible e-waste disposal · Uses social media and web releases for real-time updates

Environmental And Social Impact

· Encourages waste segregation and recycling habits · Supports long-term sustainability and environmental consciousness · Strengthens Casio’s commitment to eco-friendly corporate responsibility · Reinforces the message: “Small Act, Big Impact”