Casio India Launches ‘Recycle Responsibly’ E-Waste Drive
Initiative Overview
· Casio India launches ‘Recycle Responsibly’ for e-waste collection and awareness
· Aims to collect 3,000 kg of e-waste across Delhi NCR
· Initiative aligns with Casio's CSR goals for FY 2024-25
· Campaign launched on March 25, 2025
Execution And Partnerships
· Seven collection vans deployed with necessary tools
· Allied Waste Solutions (AWS) manages operations and recycling
· SHEOWS NGO supports awareness and community engagement
· Ensures safe, compliant recycling with authorized recyclers
Campaign Reach And Awareness
· Covers 1,000+ km across Delhi NCR
· Expected to reach 500,000+ individuals
· Focuses on promoting responsible e-waste disposal
· Uses social media and web releases for real-time updates
Environmental And Social Impact
· Encourages waste segregation and recycling habits
· Supports long-term sustainability and environmental consciousness
· Strengthens Casio’s commitment to eco-friendly corporate responsibility
· Reinforces the message: “Small Act, Big Impact”