Zupee Makes IPL 2025 Sixes More Rewarding Than Ever
‘Laga Chakka Toh Inaam Pakka’ Offer
· Zupee rewards users every time a six is hit in IPL 2025
· The ‘Super 6’ moment brings real-time prizes on the Zupee Ludo app
· Fans can unlock exclusive bonuses and rewards during live matches
Strategic IPL Sponsorship And Fan Engagement
· Zupee is an Associate Sponsor of IPL on Star Sports
· Uses real-time in-app rewards and contextual messaging for engagement
· Integrates media, creative strategy, and product innovation
Star-Studded Campaign With Cricket Legends
· Features Harbhajan Singh, K. Srikanth, and Jatin Sapru
· Engages fans with humorous and relatable ad films
· Connects cricket’s thrill with online ludo excitement