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Featured Home Appliances Info

Samsung’s New WindFree Air Conditioners: All You Need To Know

Key Highlights

  • WindFree technology disperses cool air quietly
  • Connects to a Central Chilled Water System
  • Three variants available, starting at Rs. 35,000

Samsung has launched its latest innovation in air conditioning technology, the new WindFree Air Conditioners in the Chilled Water Indoor category. This new range features advanced Wind-Free and 360-degree Bladeless Technology in Chilled Water-based Cassette Units. This offers great cooling experience without the discomfort of direct cold drafts.

Also Read | Best 1.5 Tonn Window AC In India With High Energy Efficiency

WindFree Cooling Technology

The chilled water-based cassette units allow users to set their desired temperature, with the WindFree cooling technology dispersing cool air through up to 15,000 micro-air holes at a gentle wind speed of 0.15m/sec. This advanced airflow system not only cools rooms faster but also operates quietly, generating just 24 dB(A) of sound at its lowest level, making it ideal for bedrooms, studies, and baby rooms.

Versatile And Efficient

The recently installed Fan Coil Unit Water lines and the corresponding valves are used to link WindFree ACs to a centrally chilled water system. Large areas can be heated or cooled with these hydronic fan coil units by circulating hot or cold water via coils. They can be used with any third-party water- and air-cooled chiller, including Samsung air-cooled chillers.

Available Variants

Samsung Chilled Water Fan Coil units come in three variants, each designed to meet different cooling needs:

1 Way Cassette (2.6KW~ 4.2KW)

This variant is designed to cool large areas quickly and efficiently with its auto swing feature. Its big blade sends air over a larger and wider area while the auto swing distributes air in every direction. The 1 Way Cassettes fit into a tiny 155mm ceiling space thanks to their incredibly thin design, which has a height of only 135mm. Because of this, it’s a practical and efficient way to heat and cool a variety of spaces with limited area. Its tasteful yet small shape discreetly fits into a variety of interiors.

4 Way Cassette (6.0KW~10.0KW)

This version has a big blade design that precisely directs air to specific areas while preventing air from scattering. This provides better cooling performance.

360-degree Chilled Water Cassette (6.0KW~10.0KW)

This model’s unique circular design disperses air evenly in all directions without creating chilly drafts, complementing contemporary architectural spaces. It spreads the air farther and expels up to 25 percent more air because there are no blades to obstruct the flow.

Also Read | List Of Best Portable ACs With 1 Ton Capacity In India

Price And Availability

The three variants of Samsung Chilled Water Fan Coil Units are available for purchase through Samsung’s network of registered offline partners across India. Prices start at Rs. 35,000 for the smallest capacity unit, making advanced cooling technology accessible to a wide range of consumers.

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Apps Featured Info

OpenAI Launches SearchGPT, A New Rival For Google And Bing: Key Highlights

Key Highlights

  • SearchGPT provides quick, direct answers with source links
  • It prominently cites and links to original publishers
  • Available to 10,000 test users

A new AI-powered search engine called SearchGPT has been unveiled by OpenAI, the company behind ChatGPT. This search engine seeks to compete with well-known search engines like Google and Bing. According to OpenAI, SearchGPT gives customers speedy, understandable answers along with pertinent sources by fusing the strength of their AI models with web data.

Also Read | OpenAI Introduces Custom GPTs And More To Free ChatGPT Users

How SearchGPT Works

Unlike traditional search engines that present a list of links, SearchGPT directly answers queries. Each answer includes links to the sources, allowing users to easily verify the information. This feature also lets users ask follow-up questions, creating a continuous conversation with shared context. For instance, if you search for information on music festivals, SearchGPT will summarize the results, give a brief description, and link to the original sources.

Supporting Publishers

SearchGPT is unique in that it focuses on facilitating user connections with publications. The search engine prominently cites and provides links to the sources in its results, according to OpenAI. This method guarantees that users are aware of the information’s source. OpenAI has also made it clear that SearchGPT’s AI-generated answers will have named attributions, making it easier for users to trust the information provided.

Independent From Generative AI Training

Users may rest well knowing that OpenAI keeps the training of its generative AI foundation models independent from SearchGPT. This implies that SearchGPT’s search results may contain content from websites that have chosen not to participate in generative AI training. The goal of this division is to alleviate worries about content scraping and unlawful usage of website data.

Limited Launch And Future Integration

Only 10,000 test users will have access to SearchGPT at first. With intentions to eventually merge SearchGPT with ChatGPT, OpenAI characterizes this launch as a prototype phase. The search engine will be powered by the GPT-4 family of models, which are known for their advanced capabilities in understanding and generating human-like text.

Potential Impact On The Search Engine Market

The introduction of SearchGPT comes at a time when Google is enhancing its search features with AI overviews to retain users. The market is becoming more competitive as AI-powered search engines become more prevalent. Another AI-powered search engine, Perplexity, has come under fire for allegedly stealing content from publishers who have chosen not to participate in data scraping. With SearchGPT, OpenAI places a strong focus on openness and source attribution, which might help it stand out and become a major player in the search engine market.

Also Read | No Sign-Up Needed: OpenAI Enables Account-Free ChatGPT Access

Conclusion

SearchGPT represents a new direction for search engines, leveraging AI to provide direct answers and foster trust through clear source attribution. While it is currently in a limited testing phase, its potential to disrupt the market is evident. As AI continues to evolve, tools like SearchGPT might become the standard for how we seek information online.

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Featured Info Laptop

AI-Powered HP EliteBook Ultra, OmniBook X Available In India: Check Top Features

Key Highlights

  • HP unveiled its latest lineup of EliteBook Ultra and OmniBook X laptops
  • Both models are designed for professionals and freelancers
  • HP EliteBook Ultra is priced at Rs. 1,69,934 and HP OmniBook X is priced at Rs. 1,39,999

HP has introduced its first laptops built on Microsoft’s Copilot+ PC platform in India. The new HP EliteBook Ultra and HP OmniBook X models include cutting-edge AI technologies that are only available on the Windows on Arm platform and are powered by Qualcomm X Elite CPUs. In India, both gadgets are currently available for sale.

Also Read | Best Laptops Under Rs.45,000 For Online Learning

Price And Availability

  • HP EliteBook Ultra: Priced at Rs. 1,69,934, this model comes in Atmospheric Blue color variant.
  • HP OmniBook X: Priced at Rs. 1,39,999, this model is available in Meteor Silver color variant.

Both laptops can be purchased online from the HP Online Store and offline at HP World stores across India.

Key Features

FeaturesHP EliteBook UltraHP OmniBook X
Display14-inch IPS, 2.2k resolution, 300 nits, 100% sRGB14-inch IPS, 2.2k resolution, 300 nits, 100% sRGB, Corning Gorilla Glass
CPUSnapdragon X Elite X1E-78-100Snapdragon X Elite X1E-78-100
GraphicsIntegrated Qualcomm AdrenoIntegrated Qualcomm Adreno
Memory16GB RAM16GB RAM
Storage1TB PCIe Gen4 NVMe TLC M.2 SSD1TB PCIe Gen4 NVMe TLC M.2 SSD
ConnectivityWi-Fi 6E, Bluetooth 5.2Wi-Fi 7, Bluetooth 5.4
Battery59Wh, 65W (Type-C)59Wh, 65W (Type-C)

Qualcomm Snapdragon X Elite chips are found in the HP EliteBook Ultra and HP OmniBook X. Better AI performance is ensured by the integration of a neural processing unit (NPU) in these chips, which can process up to 45 trillion operations per second (TOPS). These laptops’ AI capabilities allow them to handle a number of features provided by Microsoft’s Copilot+ PC platform, such as various studio effects, co-creation in Paint and Photos, and live captioning.

Moreover, HP has incorporated its own AI companion service into these laptops. This service uses AI to optimize performance and brings several AI tools directly to the device. Notable features include Spotlight and Auto Framing for the built-in Poly Camera Pro.

Designed with professionals and freelancers in mind, these laptops offer sleek designs and impressive battery life. HP claims that both models can last up to 26 hours on a single charge and weigh just 1.3kg, making them highly portable.

Also Read | Best Laptops To Buy For Programming In India

Conclusion

HP’s new EliteBook Ultra and OmniBook X laptops, with their advanced AI features and robust performance, are poised to redefine the productivity experience for professionals and freelancers. With their powerful Snapdragon X Elite chips, long-lasting battery life, and lightweight design, these laptops offer a great package for those seeking high-performance, AI-driven PCs.

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Apps Featured Info

Meta AI Launches In Hindi: Now More Creative And Smarter

Key Highlights

  • Meta AI now serves 22 countries
  • It includes new languages like Hindi, French, and Spanish
  • Meta AI is now available on Meta Quest headsets, Ray-Ban smart glasses

Meta AI is growing in scope and power, providing users with more features everywhere in the world. With its most recent growth, Meta AI is now available in 22 countries, including Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon. New languages that users can communicate with Meta AI in are Hindi, Hindi-Romanized Script, French, German, Italian, Portuguese, and Spanish. This broadening of access allows more people to benefit from AI assistance across WhatsApp, Instagram, Messenger, and Facebook.

Also Read | Meta AI vs ChatGPT: Which Chatbot Fits Your Needs?

Enhancing Daily Routines

Meta AI is designed to help users get more done in less time, bringing creative ideas to life and expanding knowledge. From tackling how-to tasks and answering questions to providing inspiration and guidance, Meta AI has become an invaluable partner in daily routines. Regular updates every two weeks ensure the assistant remains relevant and effective, continuously improving based on user feedback.

Creative Tools In Hindi

One of the standout features is the “Imagine me” prompts, starting in beta in the US. With the use of this program, users can visualize themselves in a variety of fantastical situations, such as a rock star or superhero. Simply entering “Imagine me” in Meta AI chat allows users to generate visuals based on their own photos and prompts such as “Imagine me surfing” or “Imagine me on a beach vacation.” After that, you may share these customized photos with loved ones, bringing a lighthearted and imaginative element to discussions.

Advanced Editing Capabilities

Meta AI also offers advanced editing capabilities, making it easy to adjust images. Users can add or remove objects, change elements, and fine-tune their creations with simple commands. For instance, if you start with an image of a cat snorkeling in a goldfish bowl and want to change the cat to a corgi, you can do so with a quick command. An upcoming “Edit with AI” button will further enhance these editing features, allowing for even more precise adjustments.

Complex Questions And Coding Help

Llama 405B, Meta’s largest and most sophisticated open-source model, is now incorporated into Meta AI to answer increasingly complicated queries, particularly in arithmetic and coding. Users can get expert education on technical and scientific subjects, coding guidance, and step-by-step explanations for math tasks. Because of this, Meta AI is an effective tool for learning and solving problems.

Integration With Meta Quest

Meta AI is also available on Ray-Ban Meta smart glasses and will soon be integrated into Meta Quest headsets in the US and Canada. This integration replaces current voice commands, enabling users to control their headsets hands-free, get real-time information, and even receive recommendations for local restaurants. With Vision in Passthrough, users can ask questions about their physical surroundings, making Meta AI a versatile assistant in both virtual and mixed reality environments.

Also Read | Use Meta AI On WhatsApp And Instagram In Three Steps: Here’s How

Conclusion

With its enhanced multilingualism, creative tools, sophisticated editing, and sophisticated problem-solving functions, Meta AI is a valuable everyday helper. Users may expect even more features and advancements in the future as Meta keeps innovating and updating its AI.

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Chipset Featured Info

Snapdragon For India: What To Expect From Qualcomm’s July 30 Event

Key Highlights

  • Qualcomm is hosting ‘Snapdragon for India’ event on July 30
  • Qualcomm is expected to launch new PCs
  • Qualcomm might strengthen its partnership with Jio

With the major ‘Snapdragon for India’ event coming up on July 30, Qualcomm has the tech world abuzz. Two noteworthy announcements that could have a big impact on the Indian IT industry are expected to be unveiled at the event. Now let’s explore what to expect.

Also Read | Qualcomm Snapdragon 7 Plus Gen 3 Vs MediaTek Dimensity 7200 Chipset: Quick Comparison

Snapdragon X Elite-Powered PCs

One of the highlights of the event is the expected launch of Snapdragon X Elite-powered Copilot PCs in India. It is anticipated that these new gadgets would offer great performance together with cutting-edge AI features. What distinguishes these PCs is as follows:

  • Next-Level Speed: Expect faster processing and smooth multitasking.
  • Unmatched Performance: Enhanced efficiency for both everyday tasks and demanding applications.
  • Superior Connectivity: Seamless internet connectivity for better online experiences.
  • Exceptional Battery Life: Longer usage time without frequent recharges.
  • Advanced GenAI: Leveraging advanced artificial intelligence for smarter operations.

Qualcomm has hinted at these features through their promotional posts, creating a buzz around the enhanced computing experience these PCs will offer.

Affordable 5G Chipset

Another significant rumor is the release of a 5G chipset that is affordable. If verified, this would drastically alter India’s adoption of 5G. Here’s why this is important:

  • Increased Accessibility: Making 5G more affordable will help more people access high-speed internet.
  • Wider Adoption: More budget-friendly options could drive faster and more widespread 5G deployment.
  • Transformative Impact: This could change how millions of Indians connect and interact online.

Qualcomm has teased this possibility with their social media posts, suggesting that the new chipset will bring “lightning-fast connectivity” and open up “limitless possibilities” for users across the country.

Also Read | Qualcomm Snapdragon 695 Vs MediaTek Dimensity 7050: Top Powerful Mid-Range 5G Chipset 2023

Possible Partnership With Jio

Given Jio’s significant role in expanding 5G in India, a strengthened partnership with Qualcomm could be on the horizon. Such a collaboration might lead to:

  • More Affordable Devices: Possible reductions in the cost of 5G smartphones and other gadgets.
  • Enhanced 5G Rollout: Accelerated spread of 5G services in various regions.

Qualcomm’s hints about the transformative nature of their upcoming announcements suggest that Jio could play a key role in bringing these innovations to a broader audience.

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Apps Featured Gaming

100+ Top Instagram Username Picks For Passionate Football Fans

Key Highlights

  • Pick a username that highlights your love for football
  • Ensure your username is memorable and distinct
  • Use these ideas to create an engaging and fun username

Are you a football lover looking to create an Instagram account that showcases your passion for the game? Finding the perfect username can be a fun yet challenging task. A great username should reflect your love for football while being unique and memorable. In this article, we’ll share some creative Instagram username ideas specifically tailored for football enthusiasts, so you can stand out and attract fellow fans to your account.

Also Read | 100+ Inspiring Instagram Username Ideas For Family Accounts

Catchy Instagram Username For Football Lovers

Footie FrenzyBall Control BossThe Football Fever
Goal GeniusSoccer SensationPassion For Pitch
Soccer Star 23Goal GazerFootie Hype
Kick Off KingDribble DynastyGoal Guru 24
Dribble DreamerKick Master FlexSoccer Spectacle
Footie FiestaFootie FanaticBallers Unite
Pitch PerfectionSoccer SavvyKick It King
Goal Getter_24Goal Scorer XFootie Addict

Trendy Instagram Username For Football Lovers

Soccer CrazePitch PaladinFootie Fever X
Goal GloryGoal JunkieGoal Wizard
Dribble DynamoSoccer NinjaPitch Passion
Football FiendFootie MagicSoccer Joy
Soccer Vibes XGoal HustlerFootie Hero
Goal DreamerDribble DazzleGoal Hunter X
Kick CrazeSoccer SoulmateKick Star Power
Footie Fan XKick LegendFootie Legends

Attractive Instagram Username For Football Lovers

Soccer SizzlePitch PranksFootie Frolics
Goal EpicSoccer SnickersGoalie Goofball
Footie EmpireKick KookPitch Puns
Soccer Craze XGoalie GigglesBall Banter
Goalie GigglerFootie FiascoFootie Fumble
Kick JesterDribble DynamoSoccer Sillyness
Goalie GagsSoccer SnafuKick Krazy
Footie FunniesKick ComedyGoal Warrior X

Also Read | 100+ Top Instagram Username Ideas For Stock Market Pros

Choosing the right Instagram username can make your football-themed account more appealing and memorable. Use these ideas to spark your creativity and create a username that truly represents your love for the game. Happy posting.

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Accessories Featured

Need A Self-Care Boost? Here Are Five Gadgets To Buy For A Healthier You

Key Highlights

  • Self-care is essential for a healthy body and mind
  • Innovative gadgets make self-care more accessible
  • There are numerous self-care gadgets available in India

Taking care of oneself is crucial to keeping one’s body and mind healthy. In this fast-paced world of today, it can be difficult to take time for oneself. Fortunately, self-care is now easier and more fun thanks to some amazing technology. These are the top five self-care products that you can purchase in India.

Also Read | Stay Safe With These Five Emergency Features On Your iPhone

1. Electric Massager

An electric massager is perfect for relieving stress and soothing sore muscles. These devices come in various forms, such as handheld massagers, foot massagers, and even full-body massage chairs. They often feature multiple modes and intensity settings, allowing you to customize your massage experience. Brands like Xiaomi, Lifelong, and Caresmith offer reliable and affordable options.

2. Smart Water Bottle

Staying hydrated is a fundamental aspect of self-care. A smart water bottle helps you keep track of your daily water intake. These bottles have sensors built right into them that track how much water you drink and send you reminders to your smartphone to remind you to remain hydrated. In India, some well-known brands are Tagg, HidrateSpark, and DrinKup.

Also Read | Summer Gadget Hunt: Four Best Smart Water Bottles To Beat The Heat

3. Aromatherapy Diffuser

Aromatherapy diffusers are a great way to create a calming atmosphere in your home. These gadgets disperse essential oils into the air, providing benefits like improved mood, better sleep, and reduced stress. They frequently have LED lights for a calming atmosphere and mist settings that can be adjusted. You can find quality diffusers from brands like Pure Source India, Allin Exporters, and HealthSense.

4. Smart Sleep Tracker

Good sleep is crucial for overall well-being. A smart sleep tracker helps you understand your sleep patterns and improve your sleep quality. These devices, often worn as wristbands or placed under your mattress, monitor your sleep stages, heart rate, and even breathing patterns. They sync with your smartphone to provide detailed sleep reports and suggestions for better rest. Popular options in India include the Mi Smart Band, Fitbit, and Garmin Vivosmart.

5. Electric Foot Spa

An electric foot spa is a fantastic gadget for pampering your feet after a long day. These devices offer features like water heating, vibration massage, and bubble therapy to relax and rejuvenate your feet. Some models also come with built-in rollers for an added massage effect. Brands like Lifelong, HealthSense, and Beurer offer quality foot spas at various price points.

Also Read | Best Fitness Bands To Buy In India To Stay Healthy

Conclusion

Including self-care in your daily routine is crucial to keeping up a healthy lifestyle. These gadgets not only make self-care easier but also add a touch of luxury to your everyday life. Whether you’re looking to relax, improve your sleep, or stay hydrated, there’s a self-care gadget out there for you. So, go ahead and treat yourself to one of these fantastic gadgets available in India. Your mind and body will thank you.

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Featured Gaming How To

Paris Olympics 2024: Dates, Venues, And How To Watch Live

Key Highlights

  • India’s events start on July 25, and the opening ceremony is on July 26
  • The Olympics run until August 11, across 33 venues in France
  • Watch on Sports 18 and Viacom 18, or stream free on JioCinema

The excitement for the Paris Olympics 2024 is building up as the games officially kick off on Friday, July 26. However, India’s journey in the Olympics will start a day earlier with the archery ranking rounds on July 25. This year, the Paris Olympics will host over 10,000 athletes from 200 National Olympic Committees, with more than 590 sportspersons from the USA among them. They will compete in 329 medal events across 32 sports.

Also Read | Your Guide To Free YouTube Movies: How To Watch On Mobile And PC

Opening Ceremony Details

A four-mile floating procession will mark the grand inauguration celebration, which is expected to be a major event on the Seine River. 160 boats carrying athletes will be navigating through Paris as the Eiffel Tower is lit up to add to the opulence. At Trocadero, where the parade ends, an amazing Olympic journey will officially begin.

India’s Schedule At The Olympics

The women’s archery ranking round will begin India’s Olympic participation on Thursday, July 25, at 1 pm. The tone for the games will then be set on July 26 at the opening ceremony. The Indian men’s hockey team will play their first pool game against New Zealand on Saturday, July 27. Other sports, including badminton, boxing, shooting, and table tennis, will also begin on this day.

How To Watch The Paris Olympics 2024

If you’re eager to catch all the action live, you have several options:

  • TV Broadcast: The Paris Olympics 2024 will be telecast on Sports 18 and the Viacom 18 network, ensuring widespread coverage across India.
  • Live Streaming: For those who prefer streaming, the JioCinema app will provide live coverage of all the events for free. This is a great option for viewers who want to watch the games on the go or from the comfort of their homes.

Also Read | Discovery Plus: How To Watch On Television, Plans, And More

Venues And Dates

There will be 33 locations for the Olympics in Paris, France, and other French regions. The games are scheduled to run through August 11, 2024.

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Featured Info

Union Budget 2024 Tech Announcements: Mobile Duty Cuts, Solar Power For All, More

Key Highlights

  • Customs duty on mobile phones and components cut to 15 percent
  • Launch of PM Surya Ghar Muft Bijli Yojana and a Rs. 1,000 crore fund for space tech
  • Emphasis on higher education and job creation

Today, the Union Budget for 2024–25 was presented by Finance Minister Nirmala Sitharaman. This marks her seventh Budget presentation and the first one under the third NDA government. Presented a day after the Economic Survey for 2023-24, it aims to boost economic growth and investment in the country.

Also Read | Ayushman Bharat Yojana: Here’s How To Apply For India’s Health Insurance Scheme

Reduced Duties On Mobile Phone Components

One of the major announcements in the tech sector is the reduction of customs duty on mobile phones and related components. The basic customs duty (BCD) on mobile phones has been cut to 15 percent. Similarly, the BCD on printed circuit board assemblies (PCBA) and mobile chargers has also been reduced to 15 percent. This move is expected to make mobile phones and their accessories more affordable for customers.

Changes In Telecom Equipment Duties

The Union Budget raised the tax on PCBA for telecom equipment from 10 percent to 15 percent while lowering the duty on components for mobile phones. The goal of this adjustment is to support domestic manufacture and lessen reliance on imports, which will strengthen the telecom sector at home.

Promoting Solar Technology

The government’s commitment to renewable energy is also emphasized in the budget. Up to 300 units of power per month will be available to 1 crore houses through the recently announced PM Surya Ghar Muft Bijli Yojana, which will give them access to rooftop solar technology. The goal of this program is to lower home carbon footprints nationwide and increase access to solar energy.

MSME Sector Boost

A credit guarantee program for MSMEs (Micro, Small, and Medium Enterprises) is introduced in the Union Budget 2024–25. This program permits term loans without the need for collateral or third-party assurances. Public sector banks will build internal resources to evaluate the creditworthiness of SMEs. Furthermore, the mandated onboarding of MSME customers on the TReDS platform now only requires a turnover barrier of Rs. 250 crore instead of Rs. 500 crore.

Pawan Kumar, CEO of Elista, applauds the Budget’s measures for the MSME sector. He highlights the introduction of credit guarantee schemes, which will facilitate term loans for machinery and equipment purchases without the need for collateral. Kumar said, “this initiative, facilitating term loans for the purchase of machinery and equipment without the need for collateral, is a significant step forward in the manufacturing sector. The guarantee fund providing guarantees of up to Rs. 100 crore will undoubtedly bolster the manufacturing industry, fostering growth and innovation.”

Boosting Space Development

In a significant move for the space sector, the government will set up a venture capital fund of Rs. 1,000 crore. This fund is aimed at growing the nascent space technology sector in India. The government plans to increase the space economy five-fold within the next decade, benefiting Indian firms and several startups related to space technology.

Also Read | Want To Check PMAY Status Online? Here’s How To Do It

Focus On Higher Education And Employment

The Union Budget 2024-25 also places a strong emphasis on higher education and employment. While specific details were not provided in the initial announcement, the focus on these areas indicates a push towards developing a skilled workforce and creating more job opportunities in the tech and other sectors.

Industry Quotes

CP Khandelwal, Joint Managing Director – HTech said in a statement, “The government’s decision to reduce the Basic Customs Duty on mobile phones, PCBs, and chargers to 15% marks a pivotal moment for our technology sector. This strategic move recognizes the significant maturation of the Indian mobile industry in recent years and is set to attract global value chains to our shores, enabling large-scale manufacturing operations.”

He further adds, “These measures collectively ensure a more resilient and innovative ecosystem, benefiting both the industry and consumers. This budget has not only addresses current challenges but also lays the groundwork for a prosperous and self-reliant India in the years to come.”

Separately, Rajeev Singh, Managing Director, BenQ India and South Asia quoted “For display and interactive tech companies, which provide interactive flat panels and other technological solutions for educational institutions, this budget presents significant opportunities. The focus on upgrading ITIs and enhancing skill development aligns with the mission to support educational advancements through technology.

Adding on he said, “By integrating interactive learning tools into these upgraded institutions, tech companies can contribute to creating an engaging and effective learning environment that fosters skill acquisition and prepares students for future challenges. This alignment between government initiatives and private sector capabilities is crucial for driving educational transformation in India.”

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Apps Featured Info

Google Keeps Third-Party Cookies In Chrome, New Controls Introduced

Key Highlights

  • Google keeps third-party cookies in Chrome
  • Google continues investing in the Privacy Sandbox
  • Tests show strong ad performance recovery with Privacy Sandbox technologies

Google has decided to keep third-party cookies in its Chrome browser, marking a significant shift from its previous plans. Instead of eliminating these cookies, Google is introducing a new experience in Chrome. This allows users to make informed choices about their web browsing preferences. Users can adjust these settings at any time, giving them control over their privacy.

Also Read | Gmail Tips And Tricks: How To Secure Your Google Account With Two-Factor Authentication

Engaging With Regulators

Google has already begun to discuss this revised strategy with authorities, including the Information Commissioner’s Office (ICO) and the Competition and Markets Authority (CMA) of the United Kingdom. Although specifics are still lacking, this new approach suggests a more adaptable and user-focused methodology. Perhaps taking a cue from prior setbacks, Google has decided not to specify a firm date for these improvements, in contrast to earlier intentions.

The Sandbox Stays

With the goal of striking a balance between online privacy and a thriving ad-supported internet ecosystem, the Privacy Sandbox is here to stay. Users may choose to reject third-party cookies as a result of this strategy, which would improve the effectiveness of the Sandbox’s APIs for targeted advertising without the need for cookies.

A Possible Shift In User Behavior

This new tactic might be similar to Apple’s transparent app tracking policy. Users can decide whether to give apps access to their data in this way. Should Google’s strategy be successful, it might influence user behavior about third-party cookies in a manner akin to Apple’s influence on mobile identifiers.

Promising Test Results

Alongside the announcement, Google shared promising test results of its alternatives. Tests from January to March showed significant recovery in advertiser spend and return on investment (ROI). For instance, advertiser spend recovery was 89 percent in Google Display Ads and 86 percent in Display & Video 360. Conversions per dollar recovered by 97 percent in Google Display Ads and 95 percent in Display & Video 360. These findings suggest that Privacy Sandbox technologies can help recover ad performance without third-party cookies.

Industry Reactions

Even with the encouraging test findings, the advertising sector is still wary. Because the Sandbox isn’t widely available, publishers have had trouble testing it. Due to prior delays in the third-party cookie deprecation process, some have ceased allocating resources for Sandbox testing.

Impact On Chrome Users

This development is concerning for Chrome’s 3 billion users. Most users do not frequently change their browser settings and would benefit more from a browser that prioritizes privacy by default. Apple’s recent ad campaign highlights this issue, depicting users being constantly watched while browsing, reminiscent of Hitchcock’s “The Birds.” The ad portrays Safari as a privacy-focused alternative, emphasizing the importance of default privacy protections.

Also Read | Is Google Listening To Your Conversations? Adjust These Phone Settings ASAP

What This Means For You

For everyday users, this means that privacy settings in Chrome will become more customizable, but also more complex. While the option to choose your level of privacy sounds promising, it places the responsibility on users to understand and manage their settings. Many users might find this overwhelming or might not bother to adjust their settings at all, leaving them with less privacy protection than they might desire.

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