Key Highlights
- Mahindra to re-badge BE 6e
- Will now be callled just BE 6
- Trademark issues with IndiGo for the 6e
Mahindra’s BE 6e surely is one solid EV offering in India. Debuted recently alongside the XEV 9e, it is amongst the first INGLO-platform based electric SUV from Mahindra’s lot. While this new e-SUV has been turning heads with its futuristic looks, it also has grabbed attentions for the trademark issues it has landed with Indigo Airlines. The latter has raised objections for the BE 6e moniker which apparently has led to this e-SUV’s re-branding.
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Also Read: Mahindra XUV 700 Electric Confirmed To Launch As XEV 7e: Trademark, Production-Ready Images Leak
Mahindra BE 6e Name Changed To Just BE 6: Here’s What Happened
In a recent spat with Indigo Airlines, Mahindra BE 6e’s moniker has been re-badged to just BE 6. This new model name is said to be temporary as Mahindra is planning to take a legal route. The disputes between both the brands started when InterGlobe raised objections to Mahindra for using the “6e” nameplate. Indigo highlights the 6e badging is an integral part of its identity which Mahindra is infringing by using the same nameplate for its new e-SUV.
In a response, Mahindra suggests that the BE 6e trademark for its e-SUV has been trademarked under the Class 12 section which isn’t the same as that of InterGlobe’s. And this collective “BE 6e” moniker is different than that of the Indigo’s “6e” labeling. Hence, Mahindra will be contesting for its right to continue using the BE 6e moniker for its latest e-SUV.
Also Read: Honda Postpones Activa Electric Deliveries For Select Cities: Here’s Why
What Else Mahindra Says?
That’s not it, Mahindra gas also highlighted how InterGlobe isn’t being consistent with its own conducts. The company has highlighted how InterGlobe went ahead with using the IndiGo nameplate despite several objections by Tata Motors who was selling the Indigo sedan car. We are not sure until when the Mahindra BE 6 moniker will be used. Considering the deliveries will likely start by February end or early March 2025, it would be interesting to see what the first batch would be sold as “Be 6” or “Be 6e”.
