Key Highlights
- DeepSeek had a strong start but dropped quickly
- ChatGPT stayed ahead in all key metrics
- DeepSeek needs upgrades to stay in the game
The AI chatbot space just got a whole lot more interesting with the entry of DeepSeek. It is a promising new player that caught early attention but quickly faced the reality of stiff competition from OpenAI’s ChatGPT. A recent study by Bobble AI’s Market Intelligence division dives into the first six weeks of DeepSeek’s launch. It uncovers key insights about user behavior, app installs, and engagement trends. Here’s a closer look at how DeepSeek performed and what it means for the future of AI chatbots.
Also Read | DeepSeek R1 Explained: What Is It? How To Use For Free?
New Installs: Strong Debut, But The Buzz Faded Fast
- DeepSeek saw a slow start in the first two weeks but witnessed a surge in installs by Week 3, peaking in Week 4.
- However, the growth wasn’t sustained, installs declined sharply by Week 6.
- The app completed a classic bell curve in just six weeks, highlighting a short-lived hype cycle.
- Despite the drop, it’s notable that DeepSeek managed significant install numbers for a new app in a competitive space.
Open Rates: Initial Curiosity Gave Way To Stabilization
- The open rate was initially high, thanks to users exploring the new app.
- As installs increased, open rates dropped, stabilizing around 48 percent, similar to ChatGPT.
- ChatGPT, on the other hand, saw a steady rise in open rates, suggesting deeper and more sustained user engagement.
Session Metrics: ChatGPT Still Rules User Attention
- Average sessions per user were consistently more than double for ChatGPT across all six weeks.
- DeepSeek briefly closed the gap in Week 2, likely due to user curiosity, but couldn’t sustain it.
- Session duration also favored ChatGPT with users spending nearly twice as long on the platform.
Also Read | DeepSeek Vs ChatGPT: Which AI ChatBot Leads In 2025
Key Takeaways: DeepSeek’s Future Hinges On Product Performance
- Promising Start: DeepSeek generated impressive initial traction.
- Engagement Drop: A sharp decline in usage after Week 3 suggests that users weren’t fully convinced.
- ChatGPT’s Consistency: The reigning chatbot retained user loyalty with strong and stable metrics.
- Room to Grow: DeepSeek must evolve quickly to compete in a fast-moving market.
Bobble AI’s CEO Ankit Prasad summed it up best, “Marketing can spark interest, but performance drives long-term success.” DeepSeek has shown potential, but to truly challenge ChatGPT, it must now focus on consistent innovation and user-centric improvements. The race is on, and DeepSeek has everything to prove.
For the tech geeks, stay updated with the latest cutting-edge gadgets in the market, exclusive tech updates, gadget reviews, and more right on your phone’s screen. Join Giznext’s WhatsApp channel and receive the industry-first tech updates.
