Key Highlights
- Airtel flagged 8 billion spam calls in 2.5 months
- 252 million customers were alerted
- Delhi and Gujarat led in spam activity
Within two and a half months, Bharti Airtel has identified over 8 billion spam calls and 0.8 billion spam SMSes in a groundbreaking anti-spam campaign. Airtel has lessened the effect of spam by identifying about a million spammers per day and warning 252 million customers with its AI-powered spam detection system.
Also Read | How To Stop/ Deactivate Airtel, Vodafone, BSNL, JIO SIM Flash Messages On Android, iOS?
Airtel’s Spam-Fighting Initiative Highlights
AI-Powered Solution Launched In September
Airtel introduced its advanced AI solution to detect and alert customers about spam calls and messages in real time.
Massive Scale Of Spam
- Over 6 percent of all calls on Airtel’s network were flagged as spam.
- 2 percent of SMSes were identified as spam.
Impact On Customers
- 252 million unique customers received spam alerts.
- A 12 percent decline in customers answering spam calls was observed.
Landlines: A Surprising Contributor
- 35 percent of spam calls originated from landline numbers.
Geographical Trends
- Spam call targets: Delhi led, followed by Andhra Pradesh and western Uttar Pradesh.
- Spam call origin: Delhi topped with Mumbai and Karnataka trailing.
- Spam SMS origins: Gujarat led, followed by Kolkata and Uttar Pradesh.
- Spam SMS targets: Customers in Mumbai, Chennai, and Gujarat were the most affected.
Spam Patterns
- 76 percent of spam calls targeted male customers.
- Peak spam activity occurred between 12 PM and 3 PM with volumes rising throughout the day.
Regulatory Measures And Results
TRAI Guidelines
- Telecom providers were instructed to implement spam control strategies such as real-time spam detection and URL whitelisting. These rules are met by Airtel’s solution.
DND Numbers And Prefixes
- Service and transactional calls use a 160 prefix.
- Promotional calls appear from 140-prefixed numbers for non-DND subscribers.
Also Read | Keep Spam At Bay: Here’s How To Activate DND On Airtel
Complaint Reduction
Between August and October, the number of registered complaints regarding spam decreased by 20 percent, reaching 1.51 lakh in October.
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