It’s almost nine months since TikTok was banned in India. Since then, everyone wanted to build the perfect replacement for it to Indian. Many platforms appear after that, like – Instagram Reels, MX Takatak, Cheez, Vigo Video, Josh, and a lot more.
Like other big companies, Snap Inc also came up with its own music video entertainment platform. Snapchat launched the entertainment platform on Tuesday in India, called Spotlight.
As per the official announcement, Spotlight provides all the snap filters and themes from the Snapchat application. From that, all Snapchat Users will be able to use all features in one place. Moreover, everyone gets feeds on their app according to favourites and preferences over time.
According to a survey of Snapchat, there are approximately 5 billion spans generated each day by the Snapchatters. Now, they aim to build their community by Spotlight and want to reach more audiences uniquely.
The application Spotlight enables app users to create and publish exciting and innovative short video stories on the platform, which all other users can view.
The company also mentioned in the press statement that Spotlight gained around 100 million users in the only month of January.
Snapchat launched the Spotlight last year in November initially in 11 countries, including the United State, New Zealand, Sweden, Australia, the United Kingdom, Ireland, Denmark, Norway, Germany, and France. Now they also launched Spotlight in India, Brazil, and Mexico.
What creators will get?
The eye-catching part is that Spotlight has a feature to pay unique creators whose video goes viral. To earn money from the platform, your age must be at least 16 years or older. It also requires parental support.
Features and Guidelines
All the content in the Spotlight has no permission to comment. Moreover, all the uploaded short videos must follow the Spotlight publish guidelines. From this, users prevent trolling and various other types of harassment.
Why India is the priority for Snapchat?
Snapchat is aimed to gain 60 million users from only India, and luckily, they succeed. Moreover, Indian youth are also more attractive towards this kind of platform.
Currently, Snapchat has around 256 million active users daily worldwide. If we talk about using Snapchat, then India comes after the US in the user-market. However, It is believed that it will change for the Spotlight as India’s short video trend rises rapidly day-by-day.
Their focus in India is to build partnerships, community support and engagement, and support products related to Indian culture. Not only this, but they are also thinking to invest in the home ground of all social media, India.
