In order to increase their revenue, Chinese smartphone players have launched products in mobile phone accessories. In fact, the mobile phone accessories market in India is likely to reach $3,545 million by the end of 2026, registering a growth of 10.4 percent.
Notably, India is the third-largest smartphone market in the world, which is why the adoption of mobile phone accessories has been increasing as this will enhance the overall experience of mobile phone users.
Meanwhile, Giznext managed to do an exclusive interaction with Ambrane India, director Sachin Railhan regarding the company’s upcoming launches, expansion, and investment plans.
In an interview, he said, “The company is planning to expand its manufacturing lines and will shifting to the big factory in Haryana.” Railhan added that “We are going to add five lines and will be manufacturing all products.”
Ambrane Upcoming Products
He exclusively informed Giznext that the company is planning to launch a smartwatch and soundbars in the next two months. Railhan further added that the soundbars will be in the mid-range segment and would be aggressively priced.
For the unaware, the company has recently launched a limited edition of AeroSync PB Wireless powerbank, which is autographed by the Ravindra Jadeja. The newly launched power bank provides fast charging, compact design, wireless charging, and more.
The powerbank also comes with a 10,000 mAh battery capacity, dual ports for wired charging, and magnetic charging technology. The limited-edition powerbank is priced at Rs. 3,999 and comes with 365 days warranty. It is already available on the e-commerce website Flipkart.
In addition, the powerbank comes with an 18W fast charging input that can be charged in three hours 10 minutes through a Type-C port.
Competition With Smartphone Makers
On competition with smartphone makers and the grey market, Sachin asserted that the Government of India has introduced BIS certification for all mobile accessories, so we believe that the grey market will have to stop selling products. He added this is the space we are targeting as Chinese brands are costlier than our products.
Ambrane Investment Plans
Sachin also revealed that the company is planning to invest in R&D, infrastructure, and equipment. Furthermore, he states that last year we have managed to garner Rs. 115 crores turnover and by the end of this financial year we are looking at 15 to 20 percent growth.
